WE PROVIDE OUR CLIENTS WITH
DIRECT RESPONSE TV CAMPAIGNS
THAT DELIVER IMMEDIATE ACTION
We specialise in delivering immediate and measurable consumer action through Direct Response TV. Whether your business is seeking Sales, Acquisition of data, Phone calls, leads or Web Traffic.. We have the experience and platforms in place to deliver this with Direct Response TV.
Typically we work with clients to achieve a specific CPA (Cost Per Action) or CPL (Cost Per Lead) objective. With planning, managing, tracking and continuously optimizing every campaign across every channel/program, we strive for the most efficient cost-per. Here’s how we do it:
OUR DRTV PROCESS
1. STRATEGIZE
- Capture strategic media intelligence: target profile, geographic skews, competitive indicators and media preferences.
- Evaluate competitive trends to identify strengths and weaknesses in the marketplace.
- Determine markets or regions containing the highest concentration of the target audience.
- Prioritize networks/markets by order of effectiveness.
2. IMPLEMENT
- Buy media based on budget allocations and media effectiveness.
- Creative development. Direct Response Media will work with you to ensure that your messaging (Creative/commercial), communication (Online/phone) and offers are on target.
- Complete production. Use your own resources, or we can connect you with the best production resources in the country that align with your budget/objectives.
3. ANALYSE & ADJUST
- Monitor performance DAILY, tweaking the media buy to shift dollars to higher performing channels
- Continuously maximize the cost per action and cost per sale.
4. AMPLIFY
- Invest more dollars in the most effective channels for maximum impact.
5. IMPACT
- Sign up more new customers than you can count within your ROI parametres.
- Group high five’s and celebrate each milestone.
- We continue to refine your optimisation for the next campaign, to strive for even lower CPA’s
- Enjoy long-lasting brand recognition while you’re on holidays with the family.
