Decisions,
Not Dashboards.
Know what's working. Cut what's not.
One View. Every Channel.
All your marketing data — TV, radio, digital, OOH — connected to revenue in one place. See the full picture, not fragments.
Measurement That Moves With You.
Insights when you need them — weekly, daily, or real-time. Optimise in-flight, not in hindsight.
No Black Boxes. No Excuses.
See the methodology. Understand the model. Defend it with confidence.
Integrated, Not Outsourced.
We built the measurement. We run the media. Insight becomes action the same day.
Report Marketing in CFO language
Built for marketers. Trusted by CFOs.
Six Tools. One Platform.
Everything you need to know what's working — unified.
ACCELERATED
MMM
Know where to invest — weekly.
AI-accelerated Marketing Mix Modelling that tells you where to spend, where to cut, and how much more you can invest before hitting diminishing returns. Updated weekly, not annually.
Key Features
- Weekly readouts, not quarterly reports
- Scenario planning and budget optimisation
- Diminishing returns curve by channel
- Transparent methodology — no black boxes
MEDIAPULSE
ATTRIBUTION
Real-time, all channels.
Our proprietary attribution platform tracks response across every channel — including TV, radio, and OOH — in real time. See what's driving response as it happens.
Key Features
- Online and offline attribution
- Second-by-second response tracking
- TV, radio, OOH, digital — all connected
- 120+ brands on platform
PROVEN
INCREMENTALITY
Test what's real.
Geo holdouts and controlled experiments that prove true incremental lift — not platform-reported vanity metrics.
Key Features
- Platform-agnostic testing
- Geo holdout methodology
- Statistical rigour you can defend to finance
- Proves what platforms can't
BRAND
TRACKING
Live brand health.
Continuous brand health monitoring — awareness, consideration, preference — delivered weekly, not annually.
Key Features
- Weekly brand health signals
- Awareness, consideration, preference tracking
- Competitive benchmarking
- Connected to media activity
BRAND
EQUATION
Brand equity tied to revenue.
The missing link between brand investment and business outcomes. Proves that brand building drives revenue — in language your CFO will understand.
Key Features
- Brand-to-revenue linkage
- CFO-ready reporting
- Neuroscience + econometrics
- Justifies brand investment
CREATIVE
EFFECTIVENESS
What makes ads memorable.
Neuroscience-backed creative analysis using our Unforgettable Framework. Understand what's working in your creative — and what's being forgotten.
Key Features
- 12-principle Unforgettable Framework
- Memory encoding analysis
- Attention and recall diagnostics
- Creative optimisation recommendations
MEDIA AND MEASUREMENT.
FINALLY TOGETHER.
Most agencies outsource measurement. Most measurement vendors don't touch media. You're left stitching insights together yourself — and by the time you act, the moment's passed.
Clarity is different. We built the measurement. We run the media. When an insight surfaces, we act on it the same day.
Benefit
- Insights and action under one roof
- No handoffs, no delays
- Proprietary tech you can't get elsewhere
TRADITIONAL
SETUP
- Separate media agency
- Separate MMM vendor
- Separate attribution tool
- Quarterly reporting cycles
- Insights arrive too late
- One integrated team
- MMM built in-house
- Attribution built in-house
- Weekly readouts
- Action at speed of insight
Know What's
Working.
Let's cut the waste — and grow what's working.
