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neuromarketing
Engage Both Brain Hemispheres with Neuromarketing
The brain is composed of two hemispheres: the creative right hemisphere and the analytical left hemisphere. Each hemisphere contains different brain functions and ways of thinking that make them distinct from each other. When designing...
direct response marketing
Direct Response vs Brand Marketing: What Sets Them Apart
Have you ever wondered why some ads tell you to "Buy Now" while others simply show a beautiful, slow-motion shot of a car driving through a scenic landscape? This is the core difference between two fundamental marketing strategies: direct...
neuromarketing
neuroscience
Get Ahead of the Game with Neuromarketing
Do you wish that there was a way to know exactly how people felt when they saw your advertising? Would you like to know the very moment that people’s attention switched off from youradvertisements? Do people even notice your billboard...
neuromarketing
neuroscience
What Do Neuroscience Studies Actually Measure?
At Direct Response Media, we are ahead of the curve in understanding the vital importance of consumer neuroscience studies to influence the direction of our clients’ marketing campaigns in order to achieve success. As the leading...