Online video is growing at an unprecedented rate, but does that necessarily mean that this digital marketing medium is better than TV advertising? A comparison of these two types of advertising media reveals that things are not as...
DRTV is the abbreviated name that marketing agencies use when they are talking about Direct Response TV. Through the use of data science, marketing agencies are able to directly measure the effectiveness of exactly how much lead generation...
So, you have a business, and your business has a problem: growth – well, lack of it. And you wisely decide that a well-thought-out marketing strategy can give your business the ROI boost it needs.
David Ogilvy said that if you never stop testing, your advertising will never stop improving. Well, years spent testing and fine-tuning our clients' DRTV advertisements have also taught us this: the quality of your copywriting has a direct...
It's a fact of life: TV ads, like all other types of advertising, eventually fatigue. Some maintain a consistent response rate for 5 years, while others start to lose their impact after just one month. Region and demographic are obvious...
