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Melbourne Advertising Agency Delivers Real ROI
In the wake of the digital marketing revolution, much has been said about traditional marketing agencies and their impending extinction.
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3 Quick Ways to Drastically Improve Your TV Advertising
TV advertising was once known as the ‘king' of all mediums. In today's advertising economy, TV advertising still accounts for over 50 cents in every advertising dollar that is invested. What most clients don’t know is how they can increase...
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The Problem with Advertising Agencies and Retainers
Long gone are the days of David Ogilvy, where media agencies charged 15% service fees for media placements whilst also collecting a 10% media rebate.
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What Skills Does a Successful Media Buyer Need?
Media buyers are masters of changing many hats in order to get the job done. From the complexities of understanding the media buying market to having the soft skills to negotiate with others, there’s a wide gamut of traits that media...