Undivided Media & Attention

The brain is composed of two hemispheres: the creative right hemisphere and the analytical left hemisphere. Each hemisphere contains different brain functions and ways of thinking that make them distinct from each other. When designing...

Have you ever wondered why some ads tell you to "Buy Now" while others simply show a beautiful, slow-motion shot of a car driving through a scenic landscape? This is the core difference between two fundamental marketing strategies: direct...

Do you wish that there was a way to know exactly how people felt when they saw your advertising? Would you like to know the very moment that people’s attention switched off from youradvertisements? Do people even notice your billboard...

At Direct Response Media, we are ahead of the curve in understanding the vital importance of consumer neuroscience studies to influence the direction of our clients’ marketing campaigns in order to achieve success. As the leading...

At Direct Response Media, our state-of-the-art analytics software platform gives us the rare opportunity to see exactly how each aspect of our clients’ DRTVadvertisingcampaigns isperforming in extensive detail.

Video on demand and streaming services like Netflix and Stan are surging in popularity in Australia. The convenience of binge-watching yourfavouriteTV shows to your own timetable has increasingly become the norm for today's generation....