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How Effective Pre-Roll Ads Can Boost Your Direct Response Marketing
When was the last time you watched a whole pre-roll YouTube ad? Or clicked on a pre-roll link on purpose? If you respond to the average pre-roll ad in the same way that most people do, then you’re probably thinking that pre-roll...
TV Advertising vs Online Video: How Do They Compare?
Online video is growing at an unprecedented rate, but does that necessarily mean that this digital marketing medium is better than TV advertising? A comparison of these two types of advertising media reveals that things are not as...
DRTV - Does Peak TV Advertising Deliver Results for Your Brand?
DRTV is the abbreviated name that marketing agencies use when they are talking about Direct Response TV. Through the use of data science, marketing agencies are able to directly measure the effectiveness of exactly how much lead generation...
Set Your Marketing Strategies Ablaze with the Best Marketing Mix
So, you have a business, and your business has a problem: growth – well, lack of it. And you wisely decide that a well-thought-out marketing strategy can give your business the ROI boost it needs.