David Ogilvy said that if you never stop testing, your advertising will never stop improving. Well, years spent testing and fine-tuning our clients' DRTV advertisements have also taught us this: the quality of your copywriting has a direct...
It's a fact of life: TV ads, like all other types of advertising, eventually fatigue. Some maintain a consistent response rate for 5 years, while others start to lose their impact after just one month. Region and demographic are obvious...
In the wake of the digital marketing revolution, much has been said about traditional marketing agencies and their impending extinction.
TV advertising was once known as the ‘king' of all mediums. In today's advertising economy, TV advertising still accounts for over 50 cents in every advertising dollar that is invested. What most clients don’t know is how they can increase...
